Lea Khayata and Elettra Fiumi met at Columbia Journalism School in 2011. They worked on their master’s project together and got along exceptionally well. When the school year ended and they started looking for jobs, they couldn’t find anything that suited them. “Everything was very particular: only research, or only shooting, or only editing, things like that. And the way we had learned things was to do everything from beginning to end,” explained Lea. So with a little encouragement from their teacher, they decided to take the jump and create their own production company: Granny Cart Productions.
In this video, they explain their work and how they put their company together.
Lea and Elettra learned a lot on the ground. Fours years later, they can reflect on how far they’ve come. This is their advice for people just starting out in the industry:
- Know your audience
- Be creative
- Be on top of your technical stuff
- Make friends, because there is a lot of help out there.
- Don’t underprice, because it affects the whole industry
Lea and Elettra currently produce videos for the BBC. In 2015, they began working with MSNBC to produce their weekly series ‘Breaking Glass.’ Currently, their passion project is a documentary about Elettra’s father, who passed away in 2013.